2015 Bermuda Shorts Day Campaign Review

After a successful fundraising effort, CASE was able to create our biggest consent awareness campaign yet! We created four large banners that were displayed in MacEwan Hall for 10 days prior to Bermuda Shorts Day, a large concert event organized by the Students' Union to celebrate the last day of school. We received a lot of positive feedback about our positive message and eye-catching but simple designs. The day before BSD, we handed out approximately 2000 "swag bags" that had candy, condoms, and bookmarks with information about consent on them. Our VP Communications, Claire Gjertsen, was also featured in the Gauntlet discussing the concept creation & design process.

The materials for this campaigns will be able to be reused in the future, as the banners are high quality and will last for years to come. We will also be able to reproduce posters, buttons, bookmarks and stickers easily as the designs have already been created.

We would like to thank everyone who donated to CASE, making all this possible! Additionally, for our efforts in the 2014/15 academic year, we were honoured with the Club of the Year award. We couldn't have done it without the support of our donors, volunteers and the campus community! Thank you for an amazing year!